Women need to connect with advice: Asteron

Research commissioned by Asteron Life shows female small business owners and decision-makers (SMEs) were less likely to seek expert advice when it comes to insuring their business than their male counterparts.

The research shows SMEs who did not use an adviser felt they could sort their insurance easily enough themselves, but women were more likely to say they had not thought about it, at 13% compared to 2% of men, or that they did not see the benefit (18% compared to 12%).

Asteron noted that was surprising because women who did use an insurance adviser had a high understanding of the value.

"Our research shows that female SMEs are significantly more likely than makes to say that their broker provides expert knowledge and advice and that they trust their adviser to get them the right insurance at the right price.