Your job is to simplify regulatory complexity

Product ranges have got bigger, and bigger, and bigger. It is rare for a benefit or feature to be removed, and far more common for them to be added. We don’t see any medium-term change in this trend, so product complexity looks set to rise.

That means you have to be even better at the skill of making it simple.

On the plus side, it also means that you have more items that might hit the client’s wants and needs in a unique way. You cannot ignore the complexity, but you must bring it down to the few items of most interest to the client.

Regulation requires demanding processes almost no matter how you sell. If you offer full personalised advice then you need to document the six-step process. If you offer class advice you will need to have good documentation of the classes and ensure the client knows that they are