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2014: The year of social media
Wednesday 15th of January 2014
Strictly Business owner Tony Vidler says social media is likely to be one of three major trends in technology for advisers.
He expects the other two for 2014 to be an increased use of electronic underwriting and what he calls “mastering mobile”.
Social media such as blogs and social networks offer a great opportunity to prospect for new clients without taking up great time and expense, he says.
The principle is the same as traditional prospecting, Vidler says, but with bigger numbers.
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