Link gets an edge

In a significant development aimed at providing a more holistic approach to financial services, Edge Mortgages has joined Link Advisory, which is part of Link Financial Group.

Wednesday, February 19th 2025, 7:48AM

This strategic move expands its service range to now include tailored personal insurance, fire and general insurance solutions, and a diverse suite of investment options and strategies designed to meet the unique needs and goals of New Zealanders.

The team at Edge Mortgages, now operating under Link Advisory, reiterates its commitment to delivering high-quality, long-term financial advice. The move signifies a new chapter in their journey and enhances their capability to provide comprehensive financial advice.

Glen McLeod, the founder of Edge Mortgages, now heads up Link Advisory.

”Our core focus has always been and will continue to be on delivering high-quality, long-term financial advice," he says.

"The evolution to Link Advisory enhances our ability to support a larger section of New Zealanders with more in-depth, comprehensive financial advice throughout their financial journey.

"We know personalised advice has a profound impact on the financial well-being of clients, particularly with their diverse needs which is why we are incredibly excited about the opportunities this new chapter presents."

Link Financial Group chief executive Josh Bronkhorst, says this strategic move signifies growth. “We make no secret of our growth intentions, as previously highlighted by joining NZHL Group. The underlying motive is ultimately to increase accessibility to financial advice, which is crucial for financial health and fostering wealth creation."

"This union signals a move toward consolidation within the financial services sector, highlighting the advantages of uniting skilled professionals," he says.

Tags: Link Advisory