A Capital Offence

In 2015 the then National government awarded an exclusive contract to Fletcher Building to develop roughly 1,000 townhouses and apartments on government acquired land in central Christchurch. Three other tenders were submitted as part of a competitive process for the contract; one from the Todd Group, one from a joint venture including Mike Greer Homes and Ngai Tahu property, and one from the Chinese backed New Urban group. The unsuccessful bidders felt particularly aggrieved to have lost out on what was an expensive bidding process, with Mike Greer pointing out the disparity between his experience of building more than 1,000 homes per year versus Fletcher Buildings’ near 250, and only a handful of those in Canterbury.

Construction of the first homes was scheduled to start mid-2016 and continue through to 2024. However, it wasn’t until May 2017 that Fletcher Building started construction. The first 20 homes were to be completed in May 2018 with 200 to be completed by mid-2019. The first 20 One Central homes in Latimer Terraces were finally completed and put on the market in November 2018 with asking prices from $1.1m to $1.6m. A substantial sum for a 200sqm 3-bedroom apartment in the middle of what was essentially still a building site. Last week Radio New Zealand followed up on the status of these homes, interviewing the head of Fletcher Residential, Steve Evans. Despite reports that only 3 of the 20 homes had sold, Evans refused to allow Radio New Zealand to view the site or to confirm the sales quantity.

The aspect of the interview that particularly concerned us was Evans’ strong rebuttal of the reporter’s questions on pre-sales, maintaining that Fletcher Building did not need to secure presales in order to start developing. “And we're almost unique in that position because we don't need to worry about getting pre-sales to start development. We're backed by Fletcher Building, we're owned by Fletcher Building and therefore have the balance sheet to be able to deliver." Evans reportedly said it was a case of “build it and they will come”.

The balance sheet that Evans referred to has had a chequered recent history. It was only just in April 2018 that the company was forced to cancel its dividend and raise $750m in a 1 to 4.46 rights issue at a 20% discount to the recent share price in order to avoid breaching debt covenants. This balance sheet is only there thanks to shareholders’ belief that the company will earn a sufficient return on the capital in it. In the June 2018 Strategy refresh, Ross Taylor confirmed that the company’s minimum return requirement was 13% EBIT on funds employed. Despite slow sales to date, Evans’ is apparently confident that the “vision” of attracting more people to live in the Christchurch CBD will prove successful, and he may be right. The trouble is that some brief analysis of the economics of property development shows that delays in hitting “visionary” sales targets can quickly erode shareholder returns.