Accuro: Early days but happy with online response

The platform, called Hugo (Health Underwriting Goes live), guides customers through a questionnaire online, and gives them a fully underwritten personalised offer and cover that begins immediately.

Accuro chief executive Geoff Annals said it was a quicker and easier way to get health insurance, which took away worry and uncertainty.

He said it was powered by a complex system which only asked the questions needed, saving on pages of form filling, while going into detail where necessary. It was developed by a partnership of New Zealand companies; Accuro, Intelligent Life and Quotemonster.

“This new automated analysis and underwriting system is something previously in the ‘too-hard’ basket for health insurance, with many thousands of possible combinations. It is far more complex than life or car insurance, for example,” said Ed Saul, director at Intelligent Life.