AIA begins rebranding of its business

AIA recently replaced most of the Sovereign branding on its Smales Farm headquarters. It has now appointed Auckland-based communications and marketing agency Anthem, to oversee the rebranding of AIA in New Zealand.

The company has many projects on including the launch of its wellness product, Vitality, into the New Zealand market and the celebration of 100 years in business.

Vitality is AIA’s science-based health and wellness programme, offering customers the knowledge, tools and motivation they need to improve their health, while enjoying lower premiums and other rewards.

“Vitality will be a game changer.  It will change the conversation about life insurance in this country and will focus on what’s important: health, wellness and wellbeing,” AIA New Zealand chief executive Nick Stanhope said.