ANZ, FMA work on changing behaviour
The pilot study is designed to examine if adjusting communications sent to ANZ KiwiSaver members at age 56, and users of their “lifetimes” investment approach, results in more members checking they are on track to achieve their retirement goals. The study also wants to find out if they take action or seek advice, if they are concerned they are not meeting their goals.
Recent FMA research shows New Zealanders who started retirement planning at least a decade before they left the workforce had the highest levels of confidence about funding their retirement.
Paul Gregory, director of external communications and investor capability at the FMA said: “This is why the pilot with ANZ is targeting 56-year-olds. They’re at a critical moment when they’re still far enough away from retirement to make a real difference with the decisions they make now.”
In 2016, the FMA published a paper outlining the value of behavioural insights in aiding good investor decision-making. Since then, the FMA has worked with two KiwiSaver providers to explore how improved interactions with their KiwiSaver members could prompt more frequent and better decision-making.
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.