Big boost in level sales recorded before tax changes
AMP general manager of marketing and distribution Blair Vernon says the amount of new level cover business written more than doubled on a ratio basis for AMP in the first half of 2010 compared to 2009 when it had already doubled from 2008.
While Vernon believes level sales were accelerated by some additional benefits given the nature of the tax changes, he does not think that was the only aspect driving sales.
"Our adviser force says they have been having conversations with clients for some time getting people to realise that locking in a portion of their insurance on level makes for sensible management of their portfolio of risk products."
He says level is still not the predominant sales activity - there are still a large number of customers on yearly renewable term (YRT), but the conversation around level has become far more relevant with advisers looking to structure risk arrangements for their clients for long and enduring relationships.
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