Consumers will accept fitness trackers if they get a good discount: Study

The research, by RFA Upmeet Sodhi, conducted under the guidance of Mike Naylor, examined consumers' sentiment, based on the premise that wearable devices, such as Fitbits, will be an increasing part of setting client premiums in future.

The researchers said it was unclear whether customers would accept the devices, because of the extra personal information-sharing involved.

But they found 83% were willing and, on average, those consumers thought a 20% discount on premiums made it worth sharing the information.

Most respondents were willing to share daily activity data, with a lower willingness to share blood pressure data, cardiac data, blood oxygenation, or blood insulin data. More than half of all respondents would share all kinds of data if offered the right deal.