Displays of emotional intelligence from advisers is more likely to earn trust than digital literacy

A recent Harris Poll study conducted on behalf of MDRT among over 2,000 US adults found that 85% of Americans would be more likely to trust recommendations from human financial advisers if they demonstrate emotional intelligence.

In a time of historic turmoil, advisers seeking to reassure, reposition or even retain clients must exhibit genuine empathy and compassion.

Clarity and communication

With 83% of Americans saying exhibiting emotional intelligence is important to building a quality client-adviser relationship, showing, not just stating, these abilities are key. The size of this majority indicates that emotional know-how is seen as a foundational skill rather than a mark of exceptional work.

People surveyed would be more likely to trust advice from advisers who: