Don’t let perfect be the enemy of good
By Rachel Tinkler, Head of Responsible Investment
One of my earliest memories is sitting at the kitchen table, chatting with my dad, as I helped him strip out the plastic windows of envelopes so only the paper part was put in the recycling bin. I also recall constantly being told to put on a jumper or some socks rather than turn the heating on (although this may have been frugality!). And my three brothers and I would grumble about whose turn it was to take the food scraps out to the composting bin.
Not only did my parents set an example for our family on the environmental side, but on the social side too. My dad chooses to work with some of Aotearoa’s poorest families, giving up a more lucrative role in a more affluent area. My mum sees only the good in people, no matter how marginalized they’ve been by society and helps them through their toughest times with no expectation of recompense.
My extended family are of a similar ilk. I have an Aunty and Uncle who will cycle the length of the country in lieu of taking a flight. Their son devotes endless hours to the protection of our endangered Kiwi bird, despite the lack of resources applied to this crucial work. Another cousin has co-founded FTM Motion¹, a company focused on ‘greening’ kiwis’ commutes with the Street Dog, a New Zealand-made electric moped.
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