Fear and the financial plan

These days early death is rarer, and we choose not to stay stuck in fear – but rather to emphasise the positive. It is one of the great modern miracles that most tragedies we insure against are survivable. Because people don’t like facing their fears, and sacrificing money and time to work on them, we still have to remind them. But now, the story must not linger in the oncology ward, but move one to imagine a future where the client stands on a beautiful beach in the sunshine: reading the email telling them they have had five years of no-recurrence.

The great value of what we provide is the knowledge both that survival is possible in virtually all cases, and probable in a majority of cases – and that whatever happens you can also survive it financially. Money that will offer you and your family choices.

Or not.

You could choose to stay stuck in your fear and make no plans. For those people who know the fear is there and do not act, they never get to escape it. Sure, you can eat well and exercise more, but you can never entirely erase the risk. So, you should plan for it. That means talking about it, setting money aside, buying insurance, having a Will, setting up a trust, and having a plan.