FMA keeps watch on advertising rulebreakers
The Financial Markets Authority (FMA) has issued new guidance focusing on how the fair dealing requirements of the Financial Markets Conduct Act (FMC Act) apply to advertisements for financial products after consultation with the industry last year.
The FMA expects firms to ensure their current marketing practices and campaigns are in line with the final guidance over the next two months and where there are any examples of marketing that takes advantage of vulnerable customers in the current Covid-19 situation, the FMA will take action.
The guidance sets out three key principles for organisations to consider when advertising financial products or services:
1. What is the overall impression created by the advertisement when viewed for the first time?
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