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ING's new name revealed

Thursday 5th of August 2010

The new name for its specialist investment and life insurance businesses is OnePath.

ANZ New Zealand chief executive Jenny Fagg says that now the bank fully owns the ING business "we have more opportunities to grow in the large and rapidly expanding wealth market. 

"The new brand represents an exciting step for this business.  It recognises that successful wealth businesses need to be positioned and to operate as specialists with capabilities that support the particular needs of customers and advisers. This includes continuing our long-standing commitment to and relationship with independent professional financial advisers."

She says that today's announcement is the first step in a communications programme for advisers and customers ahead of a public launch of the OnePath brand later this year.  Under a transitional services agreement with ING Group, ANZ has the licence to use the ING brand until November 2010.

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