KiwiSaver supermarkets – real competition for corner dairy schemes

Love it or hate it, KiwiSaver has grown through some challenging times and suffered some unusual parenting along the way.

Finally, it might have reached an age where it can break free of its troubled childhood, allowing it to grow into a savings solution that will fit the needs and tastes of the next generation and beyond.

The PG version of KiwiSaver might just have had its day.  

Ever since KiwiSaver’s birth and delivery by Sir Michael Cullen, on the eve of the financial crisis in 2007, the scheme has lived through some pretty tough formative years: from grandparents pontificating “we don’t need KiwiSaver because New Zealand doesn’t have a savings problem”, to successive governments first supplying a range of shiny toys, only to take many of them away later on.