New life co set to go in April
Director Naomi Ballantyne says the company is in the process of finalising systems, moving into premises and hiring initial staff.
She says since the capital was raised, a huge amount of work has been done on product and pricing, because that has to be done to configure systems and produce marketing material.
Ballantyne is pleased to have received a significant amount of feedback from the market with advisers keen to have another player in the market.
"Having started up both Sovereign and Club Life, it seems the appetite from advisers for a new player is 10 times stronger now than it was then when we launched the other two companies.
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