Perceptions about the price of life insurance
“Everybody” who wants to quickly compare the pricing or product from one company with another does a quick quote on a male, non-smoker, age 40, for $500,000 life cover. If we are investigating Income Protection cover they proceed to add: class 1, 4 week wait, and to age 65 benefit.
Having a simplest scenario to quote on makes some sense. Except since it gets quoted all the time it is the price insurers most like to target when doing comparisons.
Most workshops, launches, and company-issued comparison material will include this comparison point, and maybe one or two others.
But another argument can be made: The population last June was estimated to be about 4.5 million. Slightly more than half are female, so our scenario chucks out about 2.3 million women. Next it eliminates about 655,000 smokers.
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.