Role changes for Fidelity Life executives
The life insurer has added customer service responsibilities to its chief distribution officer (CDO) role and has renamed the position to chief sales and service officer (CSSO).
The change sees the role expanding to take on the application, renewal and service components of the customer journey, in addition to its traditional focus on relationships with advisers and other distribution partners.
Cantell says with the CDO role currently vacant there was a clear opportunity to review the role’s scope to ensure alignment with Fidelity Life’s transformation plans.
“The expansion of the CDO role, combined with the other executive team changes we’re making are all about evolving our ways of working to align with our customer-led transformation," she says.
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