Sovereign cuts life premiums to be competitive
The reduction follows an insurance tax overhaul that took effect last month and led to increased premiums across the industry, including at Sovereign.
Policyholders who had life cover issued since July 1 will receive a credit on their policy and existing life cover policyholders with policies in force prior to 1 July will receive their discount at their next policy anniversary date from 1 October.
Sovereign general manager of marketing and product David Drillien says now that the industry has had a chance to adjust to the new tax regime, Sovereign has carefully considered its ability to absorb a greater share of the impact of the changes.
From 16 August, base rates were reduced for new and existing TotalCareMax Life Cover Rate for Age (‘RFA'), Level 10 year and Family Protection benefits (RFA and Level 10 year).
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