Sovereign survey to help grow group cover

Sovereign is to quiz 150 of the country's human resources professionals in a bid to help advisers tap into the group insurance market.

Sovereign corporate general manager Bernie McCrea said the survey would explore current practices, perceptions and future trends in group insurance as part of employee benefits.

"We're always looking for innovative and practical ways we can support our advisers," he said.

"This survey will give our advisers valuable information they can harness in order to expand their businesses."