TOWER tackles workplace woes
Research by TOWER has shown employees rate subsidised health insurance above all other staff benefits and it has identified two employer profiles in the market.
TOWER Health & Life head of products and marketing Grant Hill says some employers are happy to pay the full subsidy for a quality product regardless of premiums, although these employers are dwindling.
"Then there are employers who want to tick the box with some level of subsidised health insurance and cost is their main driver."
Hill says Priority Health Business is ideally suited to the second profile as it not only solves the affordability issue for employers but also allows employees to voluntarily add any additional cover that the employer does not pay for.
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