Which is the riskier business? Advice or Product?
Perhaps we should say – which area presents the greater compliance risks: providing advice or providing product?
It is something of a truism that insurers, for example, tend to prefer the risks of supplying product, and view the giving of advice as risky.
Advisers on the other hand, find that insurer reluctance to undertake any advice risks as strange – they, obviously, prefer the risk of providing advice.
But the point is more sharply made when you consider those large financial institutions which have left the advice market: for example, many banks had life advisers and have shifted from the provision of advice to straight referral, deeming this to be lower risk.
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