Russell Hutchinson Opinion
Why is it so hard to know how many people have life insurance?
Wednesday 25th of January 2023
The question, though, matters a lot. Estimates vary wildly.
Consider yourself – starting out, your business coach or strategist says: "so what’s the market size?"
There are three parameters which determine available market size:
- those that are not permitted to buy cover
- those that already have cover
- those that could buy cover but don’t have it yet.
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