More advisers predicted to sign up to Global-e soon

Global-e Investments now targeting Asia as well as New Zealand in its bid to raise up to US$1 billion3-

Monday, April 3rd 2000, 12:00AM

Global-e bonds, which is seeking to raise up to US$1 billion for its dot.com/Bonus Bonds look-alike business, has delayed the start of its advertising campaign in New Zealand and expanded its promotion efforts to include the Asian market.

The company has recently launched a Chinese language version of its website as part of this drive.

While the company won't disclose which countries it is targeting in Asia, it is thought Taiwan is a prime candidate.

Meanwhile, in New Zealand Global-e continues to use the financial planning network as its main means of distribution.

Advisers spoken to by Good Returns report that there has been little investor interest in Global-e so far.

Money Managers marketing manager Al Scott says the lack of interest is primarily because there has been no advertising.

Global-e chief operating officer Philip Markwick says the advertising campaign has been put back because of press coverage of Global-e.

A number of other advisers say they have either had no enquiries, or they have only sold one or two bonds.

Markwick says about 70 advisory firms have signed up as authorised brokers, and he expects the number to balloon once the company starts its multi-million advertising campaign which includes television commercials featuring broadcaster Brian Edwards.

Dr Edwards says before he did the advertisement he verified there was nothing dishonest with the product, and he says he has bought some of the bonds.

Advisers are paid US$25 commission for each bond sold.

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