RSA to change name
Thursday, January 30th 2003, 3:15PM
The Royal & SunAlliance Group in Australia and New Zealand is changing its name to Promina for its new overall group brand identity in Australia and New Zealand.
Currently the parent company is in the process of selling these parts of the group in a public offering.
"The brand identity was chosen to reflect the multi-faceted nature of the business in Australasia and to support the recently announced trans-Tasman organisational restructure, which comes into effect on February 3," the group says in a statement.
The group includes well-known brands as Royal & SunAlliance Insurance, Royal & SunAlliance Life and Investment, AA Insurance, Guardian Trust and SIS in New Zealand and AAMI, Australian Pensioners Insurance Agency (APIA), Shannons, Royal & SunAlliance Insurance, Royal & SunAlliance Financial Services and Tyndall in Australia.
"The new brand name and identity are designed to reflect our strategy to pursue depth in niche segments of the insurance and financial services markets, as well as developing our core businesses," managing director Australia, Michael Wilkins says.
What does Promina mean? According to the group it is a "coined word emphasising leadership and performance."
"The new logo represents both a gemstone and a leaf – the gemstone symbolising the diverse, multi-faceted nature of the business and the leaf representing the birth and future of the restructured organisation."
| « When is an adviser not an adviser? | Sovereign takes regulation bull by the horns » |
Special Offers
Commenting is closed
|
|
Printable version |
|
Email to a friend |
