Tower serves up new medicine

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Tower has relaunched its health insurance offering rolling two of its former hospital cover products into one.

Sunday, February 22nd 2004, 9:37PM

Called Health Plus, Tower’s product manager health David Rodgers says the new product includes a base cover, then flexibility for each client to add what he or she needs.

That could be base plus cover for specialist, GP, dental and optical, or lump sum payments.

One of the key features is that Health Plus covers up to $120,000 per operation for private hospital surgical costs and up to $35,000 per admission for private hospital medical costs, with a maximum of $60,000 each year.

Rodgers says that covers most new procedures as well as paying for most actual hospital costs, compared to a percentage of pre-set maximums.

In making the changes, Rodgers says Tower has reviewed upward the limits for home nursing care, travel and accommodation.

To keep premiums flexible it is also offering two further excess options – one at $2,000 and one at $4,000 – to those at the lower levels that already existed for some products.

Rodgers says after two weeks on the market the response from advisers has been fantastic. He says it’s certainly helping grow Tower’s market share as New Zealand’s second largest health insurance provider.

Tower says its Hospital Cover Plus will continue as a health payback product only, but its Hospital Cover EasyCare will stay in its current format.

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