Partners Life show and tell about to start

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Partners Life is set to unveil details of a nationwide roadshow planned to start at the end of March as it prepares to open for business at the start of April.

Wednesday, March 2nd 2011, 5:00AM 1 Comment

"It's a roadshow where we talk about our offering, us and why we think opportunity exists. It includes details of product offerings and the partnership offerings for customers and advisers with a view to opening for business in the first week of April," said Partners Life director Naomi Ballantyne.

She said the roadshow process, enabling the company to outline its product offerings, was a crucial stage ahead of opening for business.

She said agencies wouldn't sign up until they knew what types of products they would be able to offer their customers.

Ballantyne also said the senior recruitment phase at the company had been completed.

"We've got our senior executive team in place, so what I've done is focused on getting industry experts in senior positions in the company with a view to building underneath them. You need that brainpower to get all of your product design and systems over the line."

She said the company is yet to recruit technical staff in terms of processing people and underwriters, but that recruitment to fill those positions would commence shortly.

"We've got a month to get them on board. We don't need a lot, we've got some pretty efficient systems which you can do when you're a start-up and obviously you've also got a lead in time."

Ballantyne believes that given her background and the experience of fellow staff, Partners Life will avoid some of the problems facing other start-up operations.

"It's really interesting because I started what's now OnePath Life and prior to that Sovereign, and both those times there was a lot of work to do to convince the market that the new company was safe and that is was going to look after their customers, so a lot of initial work at both of those companies was convincing the market that we as a company were worth a try," she said.

"The two most successful companies in the past two decades were both start-ups so that's not an issue for them at all."

In  fact Ballantyne said the main problem was advisers eager to begin working with the company

"What that is telling me is we won't have to focus on convincing people that the company is right, we can focus on demonstrating the value that we add to their customers and themselves. That makes life a lot easier," she said.

"Our biggest problem so far is actually having to say to people we're not ready yet."

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