[Weekly Wrap] Why don't Kiwis like advisers?
If a poll released this week is anything to go by, not many financial advisers would win a popularity contest.
Friday, November 8th 2013, 11:51AM 8 Comments
by Susan Edmunds
At the NZFAA conference in Auckland, the organisation revealed the results of a survey it had commissioned Horizon Research to conduct.
It found financial advisers were considered one of the least trustworthy professions in the New Zealand, and 70% of the people who don't use an adviser can't see the point. Even more worryingly, the research found that about a third of those who did use an adviser saw no benefit from doing so.
This is probably, as our story points out, a result of the global financial crisis and finance company failures. Many people probably still feel burned by investments that went sour. But turning this around should be a top priority for the industry.
The survey also showed that few people understood what the new regulations require. Some did not even know that there were any rules at all.
Demonstrating to the public that it takes time and expertise to become an AFA will be vital. This is why I thought it was interesting that CPD is looming as such a vexed issue.
In other news, there are claims tax rules are skewing investments in favour of offshore funds, and a warning that transferring superannuation savings across the Tasman may not be right for every client.
On the mortgage front, home loan lending has slowed noticeably, and bank profits may suffer when low-equity fees are no longer are common source of extra revenue.
In insurance, we've raised the question of how sustainable trauma cover really is.
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Comments from our readers
Of the circa $10bn of monies lost via finance companies, circa $2bn was "advised", with the majority of investment originating from direct placement
Whilst this doesn't protect the scores of advisers who did allocate to finance companies, it's important not to blame them entirely (the investor needs to shoulder some of the responsibility)
Not all advisers supported finance companies, with some relying on external research / their own abilities to read and understand balance sheets
Anecdotal evidence suggests that only a handful of advisers allocated to finance companies for personal gain, with the majority doing so for what they believed as genuine investment reasons
The industry does not need to look at pension funds - as their time horizons, investment objectives and philosophies are significantly different to mum & dad investors (however if you do happen to review a recent McKinsey Report of pension funds, you will notice that a growing proportion are allocating to relatively higher-priced ‘alternative’ investments, with the expectation of growth in these allocations going forward).
Fees are not the single most important item to review when appraising an investment. I would urge investors to look at the dramatic growth of ETFs (with low fees attracting much of the $3Tr of funds) and the various global warnings (Bank of International Settlements and Financial Stability Board) around these investment vehicles and their stability.
If so, what fee are you assuming the advisor would get?
The various reports (BIS & FSB) identify many differing concerns surrounding the phenomenal growth of ETFs – not just the leveraged ones. Worth reading the full reports if you have time.
As an industry we can hardly expect to garner trust if we cannot clearly promote our offer and demonstrate value. This issue will always be ensuring apples with apples comparisons. For example Brent is happy to offer his administration services for 25bp. Clients can decide to use those or DIY themsleves. Other clients might prefer a broader advice proposition and be happy pay more.
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The industry needs to look to pension funds to see what best practice looks like and get total annual fees including monitoring, fund management, platforms etc, down to 0.5% pa and eliminate commission. That will see many of the deadbeats leave the industry, allow the inclusion of genuinely low risk assets in portfolios and ultimately deliver a good deal to retail.
By the way it would have been good for the Horizon research to name some names although we all know who they are and if you don’t read Gareth’s book “After the Panic”.
Regards
Brent