Demand puts cheaper credit on the cards
Customers who find credit cards' costs outweigh their benefits are driving change, writes Rob Stock.
Monday, August 16th 2004, 6:22AM
by The Landlord
The Colmar Brunton study shows nearly six out of 10 people now see the interest rate charged as the most important factor in choosing a new card.
There is growing disquiet at the declining value of reward schemes, according to John Roberts, vice-president of MasterCard, which commissioned the research.
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| « Rates up, up and away | BNZ says survey nothing to do with Superbank » |
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