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Partners Life rebrands

To mark its recent 10th anniversary in business, Partners Life has rebranded revealing a new logo and website.

Wednesday, October 27th 2021, 12:30PM 1 Comment

Partners Life teamed up with Special Group Auckland to celebrate a decade in business with its first brand relaunch since Naomi Ballantyne launched the company as a start-up back in 2011.

Partners Life marketing manager Tina Morgan says the company has spent the last decade reimagining the customer experience for life and health insurance.

"Our brand relaunch represents a key milestone in our journey to making sure Kiwis are getting the best cover for their unique needs.”

The new visual identity encompasses a new logo, website, visual design ecosystem, consumer touchpoints and is centred on an ever-evolving design motif of interconnected dots.

 

 

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Comments from our readers

On 10 November 2021 at 4:18 pm An adviser who knows said:
Love the new branding!

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