Amplifi boosts advice business
Amplifi, the parent of Mint Asset Management, has added a third advice firm to its business.
Monday, August 7th 2023, 8:40AM 
5 Comments
Amplifi Group has bought the boutique Auckland-based advisory business Prosperity Partners founded by Trish Lynds.
Prosperity Partners will form part of Sage Wealth Management, Amplifi’s Auckland-based independent advice business. Lynds will continue to hold a client relationship position in Sage Wealth alongside administration manager Katie Visser.
Earlier Amplifi bought Nelson-based advisory firm Totara Wealth.
Amplifi Group managing director Fred Ohlsson said the purchase advances its bid to build New Zealand’s pre-eminent independent investment and wealth management group of companies.
Prosperity Partners was established 30 years ago and offers clients independent investment advice specific to their personal needs.
Lynds says Amplifi aligns with the Prosperity Partners philosophy and independence.
"Katie and I will continue to support our clients and the transition into Sage Wealth. Sage senior wealth adviser Aga Krzeczkowska "has a wealth of knowledge and experience, and we have full confidence in the service she will continue to provide our clients.”
The acquisition and integration into Sage Wealth will allow Prosperity Partners clients to continue to have access to the personalised and independent investment advice they are accustomed to, she says.
Ohlsson says “there is a strong fit in philosophy and process. All Prosperity Partners client portfolios are tailored to individuals’ personal circumstances rather than one-size-fits all, and this is core to our independent Sage Wealth model. This acquisition is another step in Amplifi Group’s quest to grow and support independent financial advice”.
“We will continue to grow Sage Wealth, organically and through acquisitions, and its capability to provide independent financial advice is a great complement to both Mint Asset Management and Totara Wealth Management already under Amplifi Group”.
Amplifi Group was founded in late 2021 with the goal to build New Zealand’s pre-eminent independent investment and wealth management group of companies.
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Please spare me the “it’s different here” mantra. That just belongs in a Tui ad.