Milford embraces technological advice and transparency as part of third party Kiwisaver growth

It has steadily established a following among third-party advice businesses and recently have switched to multi-channel distribution.

Despite having a multi-channel distribution strategy prior to joining, Milford head of intermediary distribution Michael Robson says his role four years ago was focused on the intermediary channel- business direct to financial advisers, but switching to a multi-channel model has seen a significantly positive effect on Milford’s third-party distribution market

He says dealing directly with independent financial advisers had contributed to Milford’s then $200 million growth across all investments but opening the multi-channel distribution has seen it grow to $1.73 million which he attributes to continued engagement with advisers, resolving transparent advice fee and client rebate issues a few years earlier, and technology.

Robson says having the option of digital platforms has been beneficial and embraced by clients and advisers.“ It fits in with our multi-channel distribution that clients may want to access Milford through a range of different ways. We’re supportive of clients being able to access us in the way that suits them.”