What's your supermarket special to clients?
They do it to build traffic – those people come through the store and buy umpteen other things on which the margin is more than enough to make the supermarket a good profit on the whole basket.
What services do you offer to build traffic?
Before you get snobby about such unashamedly ‘retail’ approaches I shall share that my accountant does almost exactly the same thing with advice to clients about buying cars. It’s a frequently asked question that drives enquiries to the office, an opportunity from which other services can then be sold.
So what are the high traffic services you can offer?
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