IFA appoints new professional development director

The Institute of Financial Advisers has appointed Joe Grayland into the new role of Professional Development Director.

Thursday, July 14th 2011, 11:44AM

Grayland will be responsible for establishing and delivering a comprehensive new professional development programme to the IFA and its members including an online learning programme, webinar and webcasts.

Grayland joins the IFA from the New Zealand Institute of Chartered Accountants where he was Director of Professional Development. IFA chief executive Peter Lee says Grayland has an impressive background in continuing professional education and curriculum management. During his time at NZICA, Grayland successfully delivered a number of projects to the benefit of its 32,000 members.

"Joe has an in-depth knowledge of the needs of professional bodies and adult learning which is second to none. He has particular expertise in online and webinar learnings both of which are critical to our future, and has been integral to establishing structures at other member institutions to determine how they interact with external providers."

Prior to joining NZICA, Grayland was the Director of Liberal Studies at the Boston Architectural College and Education Manager at the NZ Institute of Architects.

"We could not have wished for a better person to join our team and I looking forward to announcing the many exciting things that Joe and the Professional Development Committee will be able to roll out to our members in the coming months."

In May, the IFA announced the launch of a new professional development (PD) structure to provide members guaranteed access to ten hours of professional training, regardless of where they live via the delivery of information by webinars, webcasts and online learning facilities.

As a result of the new initiative, the IFA announced a new "bundled membership" package. "This is exciting as it means CPD will be available to all our members regardless of where they live. To our knowledge it is unique in NZ and overseas with no other professional body embarking on such a comprehensive project."

Lee says the industry is moving into a new era and the IFA will continue to set and lift standards. "This requires a lot more work than we have previously undertaken in the area of professional development. Now is the right time to take someone on board someone to set up the structures, find out what our members need and deliver a comprehensive PD and continuing PD (CPD) structure to our existing programme."

Grayland commences his role on 15 August.

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