Fidelity says its new e-app already making a difference
Fidelity Life, has entered into a new collaboration with global InsureTech provider UnderwriteMe to leverage its technology, data, and analytics for their new and improved online application tool, E-App.
Tuesday, July 16th 2024, 6:54PM 
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Launched to financial advisers in June, the upgraded E-App is already driving much-needed efficiency, enhancing the user experience and streamlining the underwriting process for Fidelity Life customers.
The new E-App is anticipated to markedly improve application processing times as compared to a paper application experience. Key to this efficiency gain has been Fidelity Life’s commitment to driving a smooth digital journey, eliminating paper forms and providing an intuitive customer-friendly design.
Fidelity Life has leveraged UnderwriteMe’s market-leading automation technology, Decision Platform, to streamline the underwriting process with simplified questionnaires and customer journeys, provide instant feedback on underwriting assessments and immediate acceptance for some customers to ensure they get covered faster.
A continuous improvement process will ensure the E-App user experience constantly evolves in line with both customers’ and financial advisers’ expectations.
Fidelity Life chief insurance officer, Niall McConville says, the new E-App is already making a difference by unlocking benefits for customers, advisers, and for its business.
"The implementation of a highly flexible rules engine in collaboration with UnderwriteMe is a key foundation of our strategy to make life insurance easier and more accessible for New Zealanders. We look forward to continuing to create and innovate with UnderwriteMe.”
In addition to Fidelity Life, UnderwriteMe has collaborated with several insurance providers in the Australasian market to launch flexible, scalable solutions that support insurers with quick underwriting decision-making, as well as robust data and analytics to serve customers better and get them protected more quickly. As an InsureTech business, UnderwriteMe continues to lead technological advances in the protection and life insurance market.
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Not to be picky but it would be great if there was the ability to add notes as well. I appreciate this will halt an auto issue but auto issue is not that important to me, and, if there are notes or other information I would prefer they were considered.
I know this would not be the goal of an insurer who would prefer more automation and less manual touch points but that ability to add notes would be helpful for all e-apps (not just Fidelity).
As much as Fidelity's e-app is very good, I still think NIB's is great!
I like the improvements :)