A first for Smartshares

NZX-owned Smartshares has appointed its first-ever Chief Customer Officer.

Friday, August 5th 2022, 4:01PM

Donna Mason has been appointed into the new position.

Before joining Smartshares, Mason was Head of Client Relationships at AMP, responsible for the growth, service, relationship management and advice to employer groups, direct retail customers and advisers.

Since joining Smartshares she has held the role of Head of Client Development and led our successful KiwiSaver default provider application and our acquisition of the ASB Superannuation Master Trust.

In this new, expanded role Mason is responsible for the growth and customer experience of all Smartshares’ investors across the Smartshares and SuperLife brands and across all customer segments - institutional, corporate and sponsored, and retail.

A key part of the challenge is to introduce end-to-end ‘client journeys’ allowing Smartshares to better support our customers’ financial wellbeing through all the meaningful events of their life.

Tags: Smartshares